The final draft of ISPOR’s Conjoint Analysis Experimental Design Task Force is open for comment. Whilst the title relates to conjoint analysis, the Task Force focuses primarily on discrete-choice experiments. It should also be noted that they do not attempt to endorse any specific experimental-design approach, rather providing researchers with information to identify an approach that is most appropriate for them.
Central to this are “summaries and comparisons of six practical experimental-design approaches. The summary of each approach highlights model specifications allowed by the approach, flexibility of incorporating user-defined constraints, programming skills required, and accessibility and cost of the software.”
Comments need to be submitted by Friday, July 20, 2012.